The Your Story, Your Work campaign—a statewide effort to highlight the powerful intersections between personal recovery journeys and professional purpose.

This campaign was born from a simple but transformative idea: when we honor our stories, we strengthen our work. In the recovery and mental health field, many of us bring not only our skills and training, but also deep, lived experience. Your Story, Your Work gave voice to those experiences, creating a platform where recovery coaches across Vermont shared what brought them to this work—and what keeps them here.

Through a series of striking portraits, heartfelt interviews, and social media spotlights, the campaign helped shift public perception, reduce stigma, and uplift the recovery workforce across Vermont.